Augmented Reality - Subtle Designs Influence
Abby Laible
BRIEF
The objective of the project is to create an engaging augmented reality experience about a researched project relating to design.
CHALLENGE
I chose to focus on packaging design and how it influences consumers as they shop. My target audience ranges from teens to adults, anyone who shops through a grocery store and has a phone. The biggest challenge was keeping it engaging and fun while also showing the roles of design to non-graphic designers, people who may not know the ins and outs of design. Keeping things simple and easy to read for any person was most important to me.
ROLE
AR Experience, Vector Illustration, Visual Design
TOOLS
Adobe Illustrator, Adobe Aero
TEAM
Solo Designer
CLIENT
University of Nebraska - Lincoln
Graphic Design 2
STICKER DESIGN
I approached the sticker design by considering the placement of my sticker. I wanted the location of my sticker to reach the generic shopper, placing the sticker on a grocery cart was the perfect solution to reach my audience. I had multiple different ideas for this but I chose with a simple design of different products most people buy in a typical shopping trip with an eye catching title.
LOCATION
I chose Target as my location, this is because Target is the first shop that comes to mind with multiple different products that are eye catching and trendy. I chose to place my sticker on the handle of the shopping cart, the location would be seen by many and easy to scan.
AR EXPERIENCE WALKTHROUGH
I began the project with a short about before it went into the experience itself, each category is a category within Target itself. You then get to play a "this or that" game which leads you to a short information blurb about the design and a resource to help you chose better products.
RESEARCH
I did a lot of research on how product design truly influences consumers. I found multiple articles on different types design and how they influence you.
SKETCHES
ASSETS
PROTOTYPING
With the location of my sticker being so unique I did a lot of prototyping at my location to be sure my QR code was scannable. I then had to be sure the experience itself ran smoothly.
REFLECTION
I had fun creating this project. The hardest part was getting Aero to work properly. It was a great learning experience and interesting to see how you can make design more engaging with an audience. I wanted to make references to brands throughout my project without being obvious about which brands I designed, which I feel like I succeeded with that in my comparisons.
